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Jim Richardson

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Jim Richardson

Jim Richardson is Managing Director of Sumo, a specialist design consultancy working in the arts and cultural sectors and a co-founder of MuseumNext. Jim has worked on a broad range of marketing campaigns and social media projects for clients including The National Gallery, The Natural History Museum, The National Trust and BBC. As a speaker and author, Jim has shared his vision of evolving arts audiences; people who want to step beyond being treated as spectators and wish to actively engage with cultural organisations through their venue, website and brand. Jim lectures widely, addressing arts and cultural professionals at conferences across Europe and writes about social media in publications and online.

 

I like… museums

Inviato da redazione il 1 settembre 2010 - 5:16pm
Tipologia: 
Articolo
Data pubblicazione: 
Settembre 2010
Jim Richardson
di: Jim Richardson
Argomenti: Comunicazione e promozione, Nuovi media e nuove tecnologie, Pubblico e audience development
Settori: Musei e beni culturali

I like Museums was an innovative promotional drive that brought together the museum sector of the North East in probably what was the biggest collaborative effort of its kind in the UK.
The initiative marked a unique partnership between MLA North East, the North East Regional Museums Hub, Audiences North East and museums across the region. Its ambitious aims were to change public perceptions of museums and galleries, raise awareness of the number of museums in the region, and encourage people to visit more than one museum.