Social conversations ## MuseumNext ##

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Inviato da redazione il 29 marzo 2011 - 2:29pm

Tipologia:

Articolo

Data pubblicazione:

Marzo 2011

di: Scott Billings

Argomenti: Comunicazione e promozione, Nuovi media e nuove tecnologie

Settori: Musei e beni culturali

As the social media explosion rolls on, more and more talk centres around the possibilities – and realities – of interaction, collaboration and dialogue. Now we are all so easily connected, conversations may flow back and forth like never before; at least that’s the promise.

For museums, this is an enticing prospect: the offer of readymade channels through which to converse with the public, near and far, at relatively low cost. But have social media really brought about genuine dialogue between cultural heritage institutions and society at large? And what are the implications of trying to promote such two-way communication?

Articolo completo in PDF:

Billings-1_2011.pdf

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Social conversations ## MuseumNext ##

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